I haven't explored H&M's website for a while so when having a browse I came across their style guides, they do for one for girls and one for guys. I really like the layouts they use and also how they move step by step through a specific trend, starting from inspirations, favourite picks and ways to wear it. I think this could definitely be a good way to layout a trend article in a magazine which men will find easy to relate too rather than how women's magazines just show a lot of the time the latest trend on the catwalk.
Source: www.h&m.com
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