Launch party.

So obviously for a launch of a magazine you need a party! My ideas for this are very out there seeing as I'm not technically with a publishers I'm just going for it and ignoring the whole concept of budget! The first idea I had was that as the magazine is publishing high-street fashion only and giving their menswear a new platform; a fashion show is essential, so one or a couple of fashion brands would showcase their high-street offerings in a 3D fashion show. 3D is becoming the new big thing with pretty much every movie now having a 3D option and even football matches being available to watch in 3D. I took inspiration from the Gorillaz who a long while back did a 3D performance with Madonna. She was real, Gorillaz were all holograms. Burberry were the first to do a 3D fashion show at London Fashion Week in Feb this year where there was a live fashion show, but you could watch it in 3D in various countries around the world. I love this idea of adding fashion to the technological world! As well as a fashion show, I want to turn the launch into a party afterwards, a small music gig! by hopefully getting someone like Topman Ctrl to sponsor the whole event. Once press have all been introduced to the new mag then the public, i.e. target consumers can come and party it up attire style with performances from some chart toppers.